Investment Magazine – Exclusive
Arabian jasmine, locally known in Yemen as Al-Ful, is an aromatic flower deeply rooted in the country’s cultural and social traditions. It holds a symbolic presence in weddings, graduations, and joyous occasions, celebrated for its sweet fragrance and distinctive appeal. Cultivation is concentrated primarily in the northern governorate of Al-Hodeidah and the southern governorate of Lahj, where growing interest and favorable marketing conditions have turned jasmine farming into an increasingly viable economic venture.
The flower is available year-round in Yemeni markets, especially in the Tihama region, one of the country’s most prolific production zones. Its peak season extends from March to October, with prices rising during off-season months due to decreased supply.
Cultural Heritage and Economic Potential
Arabian jasmine is more than just a flower—it’s a cultural emblem worn as garlands by both women and men. Its aesthetic and aromatic charm has inspired Yemeni poets and artists alike, earning it a place in the national identity across generations.
Speaking to Investment Magazine, Mohammed Al-Nazeeli, a veteran jasmine trader and shop owner in Bab Al-Yemen, Sana’a, said:
> “Yemeni jasmine is treasured by people across the country. It is extensively grown in coastal areas, especially in Tihama and Lahj. Over time, it has become a major source of income for thousands of families, generating employment directly and indirectly—from farmers and flower pickers to those involved in weighing, packaging, and retail.”
An Organized Supply Chain and Thriving Market
According to Al-Nazeeli, the harvesting of jasmine begins at 3:00 a.m. and continues until 7:00 a.m., after which the flowers are immediately transported to the Al-Abbasi jasmine market in Beit Al-Faqih district, a key distribution hub that attracts suppliers from various regions.
He notes that the price of 1,000 jasmine flowers ranges from 100 to 500 Yemeni riyals during the season, while off-season prices can soar between 1,000 and 8,000 riyals, driven by reduced availability.
A Call for Investment and Support
Al-Nazeeli emphasizes the profitability of investing in jasmine farming, urging relevant authorities to promote and support this sector by enhancing cultivation techniques and expanding marketing channels both locally and abroad.> “Investing in jasmine doesn’t only benefit individual farmers—it supports the local economy and provides a vital source of livelihood for thousands of families who depend on this flower every day,” he added.
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